AUSTIN – Target announced Thursday it will open its first “flexible-format” location in Texas near the University of Texas-Austin.

The Minneapolis-based company said the 22,000-square-foot store will be at the southeast corner of 21st Street and Guadalupe Street, within the Dobie Twenty21 building. The move is part of Target’s plan to open stores in densely populated urban and suburban markets, and near college campuses. Target added it plans to open stores near the University of North Carolina, University of Southern California and University of Florida, among others, before December 2017.

“Growth on college campuses and in urban markets is a priority for Target. We’re able to serve more guests by adding flexible-format stores near top universities across the country, including the quick-trip shopping experience we’ll bring to the University of Texas campus in July 2017,” said Mark Schindele, senior vice president, Properties, Target. “We’re thrilled to open our first flexible-format store in Austin and to join the Longhorn community.”

Target said the new Austin store will be tailored to meet the needs of the UT community, which includes:

-Dorm and apartment essentials
-UT apparel and accessories
-Fresh groceries, including “grab-and-go” items
-Services including Order Pickup and Target Mobile

Target currently operates 31 flexible-format stores, and as of Dec. 1 has announced plans for 26 additional flexible-format stores in 2017-2019.