As the 4th quarter is well underway, many businesses are gearing up for a final push into the holiday shopping season to give their end of the year revenue a boost. For many, it’s the 4th quarter that either makes or breaks the year. 2016 has had its share of economic ups and downs and the fast approaching US election leaves many feeling uncertain of what’s to come. While we could do our best to predict the future, I’m sure we would be way off. Instead, let’s take a look back at some impressive stats from 2015 to get us pumped up for the holiday push.
Digital marketing has changed the way the world does business. Today’s consumers have access to products and services anytime and anywhere. What’s made this form of communication even more powerful is that it gives smaller businesses the ability to reach a larger audience. Digital marketing has really transformed the 4th quarter power shopping day “Black Friday” and even helped create a new shopping day called “Cyber Monday.” Instead of buying ads in the paper, businesses can now use digital media to attract and convert leads for a fraction of the cost. Check out the infographic below to see how digital media help business in 2015 have a record breaking holiday sales season.
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